This page is out of date and scheduled for redesign. If you have questions regarding the current brand use policies, please contact Tung Nguyen at tung(@)webuyhouses.com.
Color Maintenance
As you have likely noticed, from these examples, and from our website, our main colors are yellow and black logo/words on a white background, OR yellow and white logo/words on a dark grey or black background. It is our goal to have this consistent through every level of marketing, whether online or offline.
We have some postcards and display ads that feature the WeBuyHouses.com logo and words on a red, blue and green backgrounds. These were created by WeBuyHouses.com Corporate, and are approved variants of our design standards. It is not recommended to use a variate of the WeBuyHouses.com logo in your advertising if that design has not been approved by the corporate team.
Here are our primarily used color HEX codes:
DARK GREY BACKGROUND = HEX #131417
YELLOW = HEX #fad702
BLACK and WHITE = are just black and white!
WeBuyHouses.com Trademark Phrases
We have a few trademarked phrases, such as The Easy Way To Sell Today™ and On-The-Spot Offer™ that we have developed in order to have extra tools in our intellectual property toolbox that our licensees may use in order to empower the brand and make it more memorable to consumers.
The Easy Way to Sell Today™
The Easy Way to Sell Today™ is a trademarked phrase, first featured in our live action spot on October 25, 2016. We implemented it to emphasize how our process is much easier than the traditional methods of house selling, and even easier when compared to selling to other investors. In text, or display ad form, this phrase is solely represented as such: The Easy Way to Sell Today™. This phrase is not to be displayed without a TM symbol (™), having an exclamation point, and/or including any extraneous words not found in the original phrase. In spoken forms of advertising, such as TV commercials, it’s acceptable to say “It’s The Easy Way to Sell Today” when referring to WeBuyHouses.com.
Correct Use:
Incorrect Uses:
On-The-Spot Offers™
Additionally, we have began using the name On-the-Spot Offer(s)™ as a trademark phrase. This was manifested largely off of the idea that an offer on your home is NEVER a real offer, unless they’re “On-the-Spot” when they give you the offer. We know that not all consumers might think to distrust an offer on their house over the phone, where the person making the offer has never seen the house. This often leads to the price being reduced if there’s any “surprises,” and that can make consumers feel like they have been taken advantage of. We NEVER want anybody to feel like that, which is why we decided to emphasize the advantage of an On-the-Spot Offer as compared to an offer that someone may give “instantly” over the phone/internet.
This phrase is to be used as such: On-the-Spot Offer™
“On-the-Spot” is the name/type of the offer. It is to be used as a proper noun. “On,” “Spot,” and “Offer” are to be capitalized; “the” is not to be capitalized. Accepted variations of this include having the phrase inside of a sentence, or a slogan, as long as the phrase is represented with the correct capitalization, and a TM symbol (™).
Correct Uses:
Incorrect Uses:
One of the main things we emphasize is that we are NOT a franchise, so we don’t require any of our licensees to use any of these sets of intellectual property. These are simply designed to be extra tools in the marketing toolbox, that can be taken out and utilized if desired, and if not, they stay in the toolbox.
While we do not require our licensees to use any of our intellectual property in their marketing, it is REQUIRED that if ANY of these are used, that they be used CORRECTLY, ALWAYS. If you are planning on doing marketing using any of these sets of intellectual property, or have an idea for a variation of these, feel free to contact the corporate office, so that we can determine together if it’s is an acceptable use of our intellectual property.
DISCLAIMERS:
(1) NOT A FRANCHISE: The WeBuyHouses.com marketing program is not a franchise. It is sold as an exclusive license to use the WeBuyHouses.com branding and marketing systems within a defined geographic territory. We do not train our clients in this business; the WeBuyHouses.com marketing program is designed for use by professional real estate investors that already have established processes for buying and selling real estate. We do not exert any control over the business operations of our licensees, and we do not require them to share their business results, proceeds or profits with us. We do not require our licensees to advertise or invest in any paid advertising programs. The marketing strategies, materials, vendor recommendations and support that we offer are all optional and intended to help our licensees make better use of the brand and systems that we provide. Our licensees are free to choose any vendor(s) they wish for marketing materials, and they are not required to market their business under the WeBuyHouses.com brands.
(2) EARNINGS POTENTIAL DISCLAIMER: At WeBuyHouses.com (“WBH”) we make every effort to ensure that we accurately represent the products and services we provide and their potential for income. It should be noted that earnings and income statements made by WBH are based on actual results. However, there is no guarantee that you will make these levels of income, and you accept the risk that the earnings and income statements differ by individual. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and or success. There are unknown risks in business that we cannot foresee which could reduce results you experience. We are not responsible for your actions. The use of our information, products and services should be based on your own due diligence and you agree that WBH & its affiliates and or partners are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of WeBuyHouses.com’s information, products and or services.
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